The use of colors in advertising and how it is used in other countries. Advertisers have to be extremely careful when choosing colors for specific advertisements based on location and what the product is for. Every color has a psychological connection to some type of thought or feeling whether it is good or bad. A few examples: (Colors in Advertising)
· Red: speed, power, excitement, stop
· Green: health and nature
· Blue: serenity, clarity, intellect, and precision, formality, elegance
· Yellow: happy, energetic, rejuvenation, sunshine
· Purple: luxury, high quality, feminine
· Orange: adrenalin, cheapness, energy
· Pink: feminine, baby, calming, sweet, angelic
· Black: exclusive, excellence, formal, traditional
· White: purity, calm, clear-cut
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