Conventions of Music Videos

• Conventions of Music Videos Camera 
• Shots:
•  Music videos tend to include many long shots, close ups and mid shots. 
• This is to create emphasis on the artist, location and emotions. 
• Close ups are used not only to show emotions but to reflect the words of the song with the movement of the lips of the artist. Lipsync.
• Camera Movement: 
• The movement of the camera is used to follow and trace the artist or band. 
• Camera movements include tilts, pans, tracking and crane shots. Tracking shots put the audience in a position where they can relate to the band
• Mise-en-scene: 
• This refers to the arrangement of performers and props on stage or in a scene for a production of a music video or any other media text. Mise-en- scene puts importance on the representation of something. 
• An example is, ‘Mad’ by Neyo: 

• The mise-en scene involves him walking down a road alone, being in an isolated room. This reflects the isolation he feels from being away from his lover. Also, the props include hats and dark clothes which represent the  mood of the song. Similarly, the lighting is low key. Black and white footage has been used, this connotes an angry and depressed mood. 
• Editing: 
• Jump cuts are an editing technique used often in music videos. This technique allows a sudden change from one scene to another. From one place in time to another. 
• Transitions:  Fades and dissolves are common in music videos;  they create a different effect to cuts. 
• Other main conventions consist of: Lighting: Some music videos are black and white which help emphasise a particular mood and some videos have artificial lighting which put the artist/s in an enhanced look. Sound: Sound is mainly the vocals or the song but in some cases such as Michael Jackson – Thriller, the producers can make the music video into a short film. Props: These are a vital in aiding to add to the scene and create significance on particular objects or people.
• 2. Costume: This goes with the scenes in the song and reflects the genre. Costume is an important factor because it has a slight influence on how the viewers will dress because they use some of the celebrities as role models Colour: Colours tend to set the mood of the song through creating an atmosphere. For example, dark colours are used more in rock songs such as Kings of Leon and bright colours are seen to be used more in hip hop and pop videos.
• 3. Music conventions in Indie/Rock: • Tends to be black and white • The artist/band is shown throughout the video • Use of extreme close ups and long shots are popular • Dark locations • Face paced • Some use of special effects Examples: • Kings of Leon http://www.youtube.com/watch?v=LWhairF_DS8 • The Fray http://www.youtube.com/watch?v=nY2INQnmRyk • Arctic Monkeys http://www.youtube.com/watch?v=30w8DyEJ__0 Music Conventions in Hip Hop videos • Locations tends to be a party, club fancy location • Use of alcohol • Recognised brands and clothing • Expensive cars and houses • Camera shots tend to long and establishing to show the money involved. Close ups to show the jewellery and assets of the artists. • Attractive women • Does not follow a storyline, only follows the genre • Artist(s) tend to be involved Examples: • 50 Cent http://www.youtube.com/watch?v=5qm8PH4xAss • T.I. http://www.youtube.com/watch?v=xK082mbeBZ0 • T-Pain http://www.youtube.com/watch?v=Ui86peQZ74s Music Conventions in Pop videos • Bright and colourful • Close ups to show the cheerful and upbeat emotions • Extreme close ups – these tend to show the purity and innocence in the personality of the artists • Aims at the teenage audience • Very upbeat Examples: • Britney Spears http://www.youtube.com/watch?v=brYTO6JHMHs • Madonna http://www.youtube.com/watch?v=lWTDR6ztcnQ • Alesha Dixon http://www.youtube.com/watch?v=-503QA6F08g