Friday, 21 February 2014

TV Industry - Big Bang Theory - Text 6.5

'The Big Bang Theory' is an American sitcom created by Chuck Lorre and Bill Prady, who make up two of the executive producers for the show along with Steven Mularo. 
The show focuses solely on a group of nerd scientists with four main characters, Sheldon, Leonard, Raj and Howard. 
They are scientists at a local university, and they also enjoy participating in activities that can be classed as nerdy or geeky. They collect comic books and superhero figurines, participate in online gaming, are intense Star Trek fans, etc. They are all extremely intelligent and have problems communicating when it comes to women. Raj cannot speak to women at all and Sheldon isn't interested in relationships with women as his sole focus is on his work.

Task 1:
Research TBBT with consideration given to


  • Genre conventions and iconography
  • Narrative structure
  • Representation of gender


http://en.wikipedia.org/wiki/The_Big_Bang_Theory




http://www.imdb.com/title/tt0898266/





http://the-big-bang-theory.com/characters/




These are questions you need to consider for each of the shows we are studying: 

  • How is the genre established?To what extent do the shows target/appeal to a range of different audiences?
  • Do the representations encourage identification with the audience? How?
  • What pleasures do the case studies offer audiences? (Uses and Gratifications)
  • In what ways do the shows contribute to the channel’s identity?



Relevant links:

The post modern state of the sitcom







The clip above shows Leonard, Sheldon, Howard, Raj and Penny visit the local comic book store. The way the nerds inside the store react is a classic example of the social anxiety nerds are typically known to show around the opposite sex; acting as if they have never seen a female before. 

The articulate manner in which Sheldon speaks is also typically associated with a nerd, and is similar to that of how nerds are portrayed to speak in British television. (The Inbetweeners, The IT Crowd). The way in which Penny reacts to Sheldon's knowledge of 'the multiverse' that exists inside these comic books is one of bewilderment, and it shows that the comic book 'world' is foreign to her.

This programme provides classic examples of the portrayal of American nerds, which is different to how nerds are portrayed in British television. Unlike Will Mackenzie from 'The Inbetweeners', the nerds in 'The Big Bang Theory' don't wear formal clothing, but instead wear shirts with a superhero print. 

In the clip above, Howard is seen to be excited when looking at a "new Batman belt buckle", which shows the obsession they have with superheroes. The four nerds can also speak the fictional language of Klingon, which is the language spoken in the Star Trek universe. 

Music Industry - Audience - Miley Cyrus 23.4

Miley Cyrus - Audience

Links relating to Miley Cyrus'  Audience Targeting

Re Branding Miley


Links relating to Miley Cyrus'  Audience Positioning 

Task 1:
Read and write a short essay on this Rolling Stone interview with Miley

Consider: 
How does the user identify with Miley Cyrus in the interview? 
What is the preferred reading? (Stuart Hall)

Links relating to Miley Cyrus' Audience Debates 


Links relating to Miley Cyrus' Audience Responses

Why Parents are terrified of Miley


Task 2: 
Evaluate these images of Miley Cyrus and write a short essay on how the star has been portrayed.
Consider how the encoders of the texts have represented Miley, how will audiences read the texts?


Img: 1


Img: 2


Img: 3


Img: 4

Related links:



Music Industry - Industry - Miley Cyrus 24.4

Miley Cyrus - Industry Issues

Links relating to Miley Cyrus' Production

IMDB Miley Cyrus


Miley Cyrus' Background/Context





Miley Ray Cyrus (born Destiny Hope Cyrus; November 23, 1992) is an American actress and singer. She is a daughter of country singer Billy Ray Cyrus, and held minor roles in the television series Doc and the film Big Fish in her childhood. In 2006, Cyrus rose to prominence as a teen idol after being cast in the Disney Channel television seriesHannah Montana, in which she portrayed the starring character Miley Stewart. After signing a recording contract withHollywood Records in 2007, Cyrus released her debut studio album Meet Miley Cyrus. It was certified quadruple-platinum by the Recording Industry Association of America (RIAA) for exceeding four million shipments, and produced the hit single "See You Again". In 2008, Cyrus released her second album Breakout, which featured the successful track "7 Things", and launched her film career as the voice actress in the animated film Bolt. In 2009, Cyrus starred in the feature film Hannah Montana: The Movie; its soundtrack produced the hit single "The Climb".
Cyrus developed a maturing image with her extended play The Time of Our Lives (2009), which featured the successful track "Party in the U.S.A.". The transition continued with her third album Can't Be Tamed (2010); however, it made little commercial impact and became the lowest-selling record of her career. Later that year, Cyrus starred in the coming-of-age film The Last Song. During its production, she was involved in an on-again, off-again relationship with her co-starLiam Hemsworth; the couple ultimately separated after ending their year-long engagement in 2013. Cyrus focused on her acting career with several television and film appearances throughout 2011 and 2012. Cyrus later signed a recording contract with RCA Records, and generated controversy by cultivating a sexually explicit public image while promoting her fourth studio album Bangerz (2013). Its singles "We Can't Stop" and "Wrecking Ball" were promoted with provocative music videos; the latter became her first number-one hit on the U.S. Billboard Hot 100.
Cyrus is recognized as among the most successful artists to originate from The Walt Disney Company. She has five non-consecutive number-one albums on the U.S. Billboard 200, two of which are soundtracks credited to her titular character Hannah Montana, and has earned numerous awards and nominations. In 2010, Cyrus ranked number thirteen on Forbes' Celebrity 100, and was named the "Most Charted Teenager" in the 2011 Guinness World Recordswith twenty-nine Billboard Hot 100 entries as of November 2009. In 2013, she was recognized as the "Artist of the Year" by MTV



Links relating to Miley Cyrus' Marketing/ Promotion


Miley Cyrus: Marketing Genius?




Links relating to Miley Cyrus' Regulation 

No Cyrus

Links relating to Miley Cyrus' Global Implications

Miley Cyrus is a global phenomenon who manages to remain a role model for young girls while breaking the child star boundaries and growing into a mature mega celeb.

Let Miley Cyrus grow up


Some interesting links to articles about Miley Cyrus and music Industry issues:

http://www.complex.com/music/2013/10/miley-cyrus-industry-executive-control-independence

http://www.tubefilter.com/2013/09/13/miley-cyrus-vma-200-million-views/


http://www.tubefilter.com/2013/10/10/100-most-viewed-youtube-channels-worldwide-september-2013/

Task 1: Write a short essay discussing Miley Cyrus' background marketing tactics and the impact of regulation on her career.

Music Industry - Text - Miley Cyrus 22.4




  • MUSIC VIDEO ANALYSIS: 
  • Artist: Miley Cyrus 
  • Track Name: Wrecking Ball 
  • Genre of song: Pop (Ballad/soft rock) 
  • Director: Terry Richardson 
  • Format: Studio based performance
  • 1. INTENTIONS Changing Miley Cyrusʼs “Star Persona” and get out of the Disney stereotype. Previous persona “Hannah Montana”; Innocent and clean cut. Child friendly and comedic. Designed to appeal to young teenagers (12-ish) 
  • New Persona: Risque and promiscuous, raunchy and objectified. Explicit. Confident and edgier. Shows that she is now older and grown up. Sheʼs trying to grow with her fans. To promote the single, and Miley Cyrusʼs new image as an artist. Also as a revenue stream, money is generated from views on youtube. 
  • REPRESENTATION OF THE ARTIST 
  • Confident: not at all shy to be represented so explicitly and be highly sexualized (licking the sledgehammer). Riding a wrecking ball shows her as powerful. Shown as a emotionally hurt and sad person, but still tough, she picks herself up and breaks things to relieve her stress and pain. 
  • Angry; A lot of violent imagery, literal destruction and angry facial expression. Fails to lip synch near the end, so busy crying. Wants to look personal and honest. Attempting to take control of her own image and make herself a strong woman using her sexuality. The iconography is usually associated with porn, something that exploits women. 
  • RELATIONSHIP BETWEEN MUSIC AND VISUALS 
  • Slow and soft opening builds to a crescendo - Music swells for the chorus. Instrumentation: Guitar, studio produced with a digital quality; keyboards and bass. Walls falling down and Miley hitting things are matched to the beats of the music. On the softer parts we see Miley crying against the white backdrop. Simple imagery for a simple song. 
  • RELATIONSHIP BETWEEN LYRICS AND VISUALS 
  • Video is a literal interpretation of the metaphors used in the lyrics; “Wrecking Ball” “breaking down walls” etc. When the song says “wrecking ball” we see a wrecking ball. Consider Andrew Goodwin's theory. The song is about a broken heart and a broken relationship, and this is shown by the destruction of the wall. She naked because sheʼs striped to her raw emotions. Embracing pain - licking the sledgehammer. 
  • VOYEURISM (NOTION OF LOOKING) 
  • Licking of the hammer focuses on a sexually explicit intimate moment. High angle close up brings us closer. The explicit nature of the video, makes it obvious the viewer is watching something they shouldnʼt be. Being tantalized and played with, strip tease aspect. Weʼre watching Cyrusʼs raw emotion, distraught and crying.
  • INTERTEXTUALITY 
  • References to Sinead OʼConnerʼs “nothing compared to you” video, in terms of framing, and OʼConnersʼs delivering the song straight to the camera with tears of emotion. TYPICAL OF GENRE Typical of pop that the subject is love. Different a bit because of how raw the emotions are. Itʼs amped up; usually scantily dressed girls, but here fully exposed. The imagery relates directly and quite simply to the lyrics. Performed directly to the audience. Itʼs well lit and an obvious studio space, not grungy or dirty or handheld. typical pop look. The abstract drama is similar to Lady Gagaʼs style of videos. 
  • WHO IS THE TARGET AUDIENCE? 
  • Primarily the Miley Cyrus fans that have grown up over the course of her career and have become young adults. 
  • New audiences; tapping into the Lady Gaga fanbase because of the imagery and drama. 
  • Potential a new male audience due to explicit nature. Mainstream audience that connects with the emotions and themes of the song. (breaking up with your partner.) 
  • WHY WOULD THIS APPEAL TO TARGET AUDIENCE Older Miley Cyrus fans - Miley is different from how she was, fresh and new look. Sheʼs grown up and matured, talking about things they now connect with. Similar to the old Miley because the songs about emotion and love and staying strong, so it stays in a similar demographic. New audience - Edgier with Lady Gaga influences. The fact that sheʼs shed the persona of Hannah Montana can be considered creepy and encourages much discussion on social media outlets such as Twitter and Facebook.
Laura Mulvey; Male Gaze theory applied to Wrecking Ball video:




Task 1: Watch the video 'Party in the USA' and write an essay considering the genre aspects of;

  • Signifiers
  • Conventions
  • Iconography

Write up on your own blogs for feedback.



Task 2: Write a short essay on the representation of the event

Miley Cyrus Twerking at The MTV VMA's

Consider:
Issues of Gender representation. [Mulvey and the male gaze.]
Miley’s changing appearance.
The role of pop stars and their influence on young people

Jameela Jamil interview


Music Industry - Audience - Olly Murs - 29.4

Olly Murs - Audience

Targeting
Positioning 
Debates 


Ideology 

Task 1: 
Discuss Olly Murs and how he conforms to dominant British ideology.
Consider the role of the X-Factor in the positioning of Olly's audience.

Music Industry - Olly Murs - Industry Issues - 1.5

Olly Murs - Industry Issues

Production
Background/Context 
Marketing/ Promotion 
Regulation 
Global Implications 
Distribution/ Exhibition

Sony Music – Based in New York, Sony music has offices all over the world. This wide spread has led to the rise of the company at an alarming rate. They not only specialise in one region, but the whole world which in some countries is the only option. They are responsible for artists such as Chris Brown, Foo Fighters, Avril Lavigne, Jimi Hendrix as well as Olly Murs.

http://www.bbc.co.uk/music/reviews/ffvh

See slides 15 - 22 for relevance (X- Factor)







Task 1: 
Research Olly Murs within the music industry.
Find out about the following:
His beginnings
His label
Touring
Music videos
Radio appearances
Distribution (digital) get stats
Promotion
Copywrite
Financial aspects.

Your research needs to be illustrated.









Music Industry - Text - Olly Murs 30.4

Olly Murs - Genre




This will give you an idea of Olly's background:


Olly Murs


There is no one “correct” way to deconstruct a media message – each of us interprets media differently, based on our own knowledge, beliefs, experiences, and values. Just be prepared to explain your interpretation.


You should at this stage be able to deconstruct any text that you are shown.

Here is a list of questions you should be asking:


1. Who created this media message?  Why?  
All media messages are created. The creator could be an individual writer, photographer or blogger. In the case of a Hollywood movie, the scriptwriter, director, producer, and movie studio all play a role in creating the message. Ads are usually put together by ad agencies, but the “creator” is really the client – the company or organization that’s paying for the ad. The key point is: Whose message is this? Who has control over the content?
2. Who is the target audience?  What text, images or sounds suggest this?  
Media messages are intended to reach audiences. Some are designed to reach millions of people. Others may be intended only for one person. Most media messages are designed to reach specific groups of people – defined by age, gender, class, interests, and other factors – called the “target audience.”
3. What is the text (literal meaning) of the message?    Denotation.
We often use the word “text” to mean “written words.” But in media literacy, “text” has a very different meaning. The text of any piece of media is what you actually see and/or hear. It can include written or spoken words, pictures, graphics, moving images, sounds, and the arrangement or sequence of all of these elements. Sometimes the text is called the “story” or “manifest text.” For most of us, the text of a piece of media is always the same.
4. What is the subtext (unstated or hidden message)?  Connotation
The “subtext” is an individual interpretation of a media message. It is sometimes called the “latent text.” The subtext is not actually heard or seen; it is the meaning we create from the text in our own minds. While media makers often create texts that suggest certain subtexts, each person creates their own subtext (interpretation) based on their previous experiences, knowledge, opinions, attitudes, and values. Thus, two people interpreting the same text can produce two very different subtexts.
5. What tools of persuasion are used? 
See "The language of persuasion"
Media messages use a number of techniques to try to persuade us to believe or do something. If we can spot the techniques being used, we’re less likely to be persuaded, and more likely to think for ourselves.
6. What healthy messages are communicated? What unhealthy messages are communicated?  
Are there any messages that could be damaging to a section of society? Messages to do with healthy eating, eating disorders, are the consumers being encouraged to do anything that would be beneficial to them or is a behavior being encouraged that could damage a person or group?
7. What part of the story is not being told?
No one tells the whole story. Everyone tells part of the story from their point of view. Deconstructing a media message can expose the values and biases of the media maker, and uncover powerful messages.

You also know what codes to look out for. These are your starting point. 
At A2 level you really need to take your answers as far as you can.
What can you see? What are the connotations? Consider the target audience. What is the ideology to consider? 
Use the list above to develop your answers.

Task 1:
Use the list above to analyse Olly Murs' website


Consider:
  • Convergance/Social media
  • Mode of address/ Language of persuasion
  • Graphics
  • Interactivity
  • Information (think audiences)

Textual analysis of 'Busy'


Olly Murs the runner up in the Sixth Series of X-factor is arguably one of the competitions massive success stories, charting with hits such as "Please Don't let me go" and "Busy". 
In an analysis of Murs music video Busy we can see the regular conventions of a music video. The video portrays Olly in a backdated time around what could be guessed as the 1950's by going about his day to day events with his "girlfriend", while he performs.

The video is a hybrid between a performance and narrative. An interesting thing is that his girlfriend is a doll, so when Murs goes about his day to day life with her he isn't doing anything particularly exciting with her, which relates to the lyrics of the song too; 'BUsy doing nothing'. This can relate to Andrew Goodwin's theory of illustration.
At the end of the video she is also brought to life using a real actress to portray her closing the curtains, this is key to the lyrics of the video too, as it could make the artist look strange, and distorted.
The video briefly experiments with the notion of looking when there are close ups of an eye being paintied, as well as looking out the window at other couples, and what would be considered a normal relationship. 
The Mise-en-Scene is key in this video too, as it sets the scene of the time 1950's,  Murs, is very concious of his working class background and gives himself an "average joe" type image.





Task 2: 
Deconstruct the narrative of this video by Olly:





Consider: 





Task 3:

Discuss representation of gender on the following CD covers by Olly.
Consider:
  • Signifiers
  • Conventions
  • Iconography







Olly Murs 'Right Place Right Time' has a simple design to it; effective as it makes the picture itself bright making the title of the album and artist stand out. The facial expression of Olly is very much neutral and he is looking directly at the audience, this could suggest his confidence and the seriousness of his music. At the same time he has his hands in his pockets which has laid back connotations, he is carefree yet may have fun at times with his music.