Ad Industry Dove
1. http://dlsa2mediastudies.blogspot.co.uk/2014/02/advertising-industry-dove-2.html
2. http://dlsa2mediastudies.blogspot.co.uk/2014/02/advertising-industry-dove-1.html
3. http://www.dove.us/Social-Mission/campaign-for-real-beauty.aspx
Task 1: Answer these questions in relation to the Dove Campaign for Real Beauty ad campaign
1. Who created this media message? Why?
2. Who is the target audience? What text, images or sounds suggest this?
3. What is the text (literal meaning) of the message?
4. What is the subtext (unstated or hidden message)?
5. What tools of persuasion are being used?
6. What healthy messages are communicated? What unhealthy messages are communicated?
7. What part of the story is not being told?
1. http://dlsa2mediastudies.blogspot.co.uk/2014/02/advertising-industry-dove-2.html
2. http://dlsa2mediastudies.blogspot.co.uk/2014/02/advertising-industry-dove-1.html
3. http://www.dove.us/Social-Mission/campaign-for-real-beauty.aspx
Task 1: Answer these questions in relation to the Dove Campaign for Real Beauty ad campaign
1. Who created this media message? Why?
2. Who is the target audience? What text, images or sounds suggest this?
3. What is the text (literal meaning) of the message?
4. What is the subtext (unstated or hidden message)?
5. What tools of persuasion are being used?
6. What healthy messages are communicated? What unhealthy messages are communicated?
7. What part of the story is not being told?
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